Since you already have single-click launch, how about a single click tab?

You claim to be able to start any program simply by clicking on the program folder. What I am visualizing is a tab similar to the quick launch toolbar at the bottom. Any shortcut or .exe could be added instant by right-clicking. Or you can offer an option to add all existing shortcuts automatically.

Allow us to create any number of Quick Start tabs so we can have one for games, another for work related, another for system tools, or whatever else we wanted. As each tab is created, put the option to save in that tab in the right-click menu. No silly creating shortcuts to .exe files before we can save them to the menu either, your program takes care of that automatically.

Honestly, I thought that was what your "Quick Start" tab was supposed to do but I cant figure out how to get it to work. Doesn't seem to be a way to get it to do anything.