Does your program have the option to provide that (A simple classic Start Menu) ?
No Transparency. No fancy graphics.
And they will want to be able to organize their Menu with high level menu names, and then sub menus for the program shortcuts.
(Search loses it's necessity, if we can organize it properly in the first place.)
Another concern for users would be how your program installs.
You should alleviate their fears, about it impacting/effecting their systems.